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Cadbury is renamed Mondelez

 

PUJA AWASTHI | New Delhi, April 27, 2014 18:48
Tags : Cadbury is renamed Mondelez |
 

The name Cadbury which was on kids’ tongue for over six decades, is now being rechristened to Mondelez India, after the name of parent company Mondelez International. Cadbury was acquired globally by Mondelez in 2010. The makeover exercise would be a big challenge for the chocolate maker as not many Indians have a strong recall of the name Mondelez.

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Issue Dated: Feb 5, 2017