On the 12th of December 2011, London witnessed top political leaders, corporate personalities, icons, academicians, media giants, sports and film stars from India and UK come together for the crowning of the ‘Indian PowerBrands – The Global Superpower Edition,’ a beautifully designed and well-crafted book featuring India’s biggest and most successful companies and for the launch of the book CULT, authored by Prof. Arindam Chaudhuri & Prof. A. Sandeep.
"We want to break the Western monopoly on awards," says IIPM Director, Dr. Malay Chaudhuri, while announcing the award with a prize money at par with the Nobel Prize