After Bollystars, Now Bolly-Jingles Woo Consumers!
On one side is advertising, the powerful persuasive, seductive marketing tool mandated to inform, educate, convince and sell products & services to a constituency....
Don't trash your future. Go green, live rich!!!
A Deloitte report titled 'Consumer 2020' point out that by then 3.4 billion people will live in areas of high water stress as opposed to 2.8 billion ....
Finding a Better Place: The new world of business opportunities
We live in a VUCA world-volatile, uncertain, complex and ambiguous – but at the same time vibrant, unreal,crazy and astounding.....
Beyond Marketing Moon-Shots
100 million viewers across the globe sat down to watch this year’s Super Bowl. With marketer’s eyes focused on the $4 million 30 second ad slots, you could be forgiven for not realising....
The Funny Case Of 'Bottom-Up' ENDORSEMENTS
We live in strange and funny times, quipped the local wit and for once, I agree with the majority. In a fiercely competitive, market driven and bottomline obsessed world where brand-consciousness....
Friendship as advertising platform. Does it work all the time?
Friendship as a special, precious and unique bonding between people has been hymned and celebrated in popular culture – movies, songs, stories – from ages. However, as a canny marketing mover....
Will Google+ become another Moriusaq
Moriusaq isn't a ghost town. Not yet. This town in Greenland has a population of 80 in 1980
'Sound' Seducers in Adland
"Words are all I have to steal your heart away…" Thus went the lyrics of a romantic ditty that
How 'Big Data' can(not) solve the talent issue for businesses
It’s not the sort of issue many would lose sleep over. Yet one that would have the souls of many-a-technocrat go uneasy. What do technology-driven recruitment softwares have to do with hiring the right talent? Some would say....
Does it pay to be funny?
Claude C. Hopkins, one of the great advertising pioneers, once wrote that "People do not buy from clowns," and that it doesn't pay to be funny.
Client interference in Adville. Dadagiri or collaboration?
A s a curtain-raiser, a brief flashback to what one of my earliest gurus - the late, iconic Subhash Ghoshal
What If Your Customer knows Everything?
A few days ago, I got a call from a friend. She was at a Dell outlet and wanted to buy a laptop. She’s aware that I keep a tab on developments in the gadgets
Even Art and Economics Need to Mix and Match!
"I am deeply ashamed and sorry for my actions," said Lawrence B. Salander in March 2010 to a judge after confessing that he duped tennis star John McEnroe and many others of $120 million through "bogus art investments."
Do whacky named Ad-shops score over others?
A few months ago a close friend of mine called up, slightly hysterical and insisted he needed to see me, pronto! Alarmed, I invited him instantly. He arrived, looking like death warmed-up
How private capital is trying to solve a social problem
It is almost always the biggest promise that we hear new politics make in India. And when politics does, capitalism can’t be far behind. Can it? Clean drinking water in India sounds more an innovation for the privileged than
Issue Dated: Feb 5, 2017
