An IIPM Initiative
The Sunday Indian
Saturday, August 18, 2018

Media Watch

October 2011

Supplementary Issue


Let’s clean it up

Seema Mustafa, Editor, TSI Media Watch

“There is a great deal to clean within, and perhaps a start can be made to make the story more important than the reporter/anchor”

Cover Story

Home turf heroes


A TSI C-voter survey homed in on successful TV channels and newspapers in 18 Indian states. We spoke to decision-makers in these media houses. Without exception, all of them attributed their success to their special connect with the common man

‘We don't differentiate between sensational and non sensational news'

Sahana Attur

We have a separate team that goes out with hidden cameras to expose corruption which is prevalent in our system

‘Our accuracy and innovation have built a bond of trust with the viewers’

Dhrutikam Mohanty

Viewers in Orissa are extremely intelligent. They want accurate, impartial and unbiased news

“Sambad’s honeymoon with readers is an outcome of exciting experiments”

Dhrutikam Mohanty

To me, strategy means doing something new, something different. I sincerely followed this rule

‘I don’t think ownership can affect a media house’

Dulal Misra

There is no conflict, but there is healthy competition among all channels. They try to raise their TRPs by all possible means

“Ours is the voice of Assamese regionalism”

Rupraj Sarmah

One of our objectives as a newspaper is to help preserve the rich cultural tradition of Assam

‘ABN Andhra Jyoti is a movement, not merely a news presenting medium’

Naresh Nunna

If the professional journalists take the reins of media houses, ethical journalism would prevail

‘We have a pan India reach’

Manish Macwan

I think our success is due to our commitment towards the Gujarati people and the Gujarati language

‘We started with a borrowed capital of Rs 500’

Anil Sharma

The newspaper grew with deepening faith and today it stands as one of the most credible newspapers in India

‘If the owner of a news channel is a capitalist, news becomes a casualty’

Haroon Reshi

Viewers in Kashmir are highly sensitive and they appreciate the unbiased and impartial reporting of Etv

‘We cater to mainly the middle and the upper middle classes'

N Asokan

Our agenda is our promotional strategy. We are also honest and transparent about what we do

‘We have love for news. We think, eat and breathe news’

N Asokan

We are usually the first to get visulas from the spot. This is possible because every 20 kilometres, we have a reporter

“I am not a thinker or leader, i am the voice of the aam aadmi”

Danish Reyaz

Maharashtra has become a difficult place for journalists. More than 3,000 journalists have been attacked

‘News channels have started deciding the agenda of the print media'

Danish Reyaz

We provide good content that includes articles from Marathi intellectuals. We try taking bold steps, too

‘Why should intellectual personalities waste their time in social networks?’

M. Rajasekhara Panickerw

Competition has made media persons and media managements more sensitive to the issues, thereby quality has gone up

‘There is no strategy except staying close to the reader’

M. Rajasekhara Panicker

The library movement is very strong (in Kerala). There is practically no village without a library

‘We play a neutral role’

Sanjay Upadhyay

ETV provides reliable information to its viewers. It has reach in even remote villages of Bihar. This is one of the important reasons behind our popularity. Besides, our reporters confirm and verify the news at every level. We don’t run after “Breaking news.”

‘No' to strategy

Sanjay Upadhyay

I think “strategy” is a word for the market – the bazaar. This word cannot survive in journalism. A single word, “problem”, is sufficient to define the popularity of media houses. Voicing the various problems of society are, according to me, the most important. I have, therefore, talked about only core issues that concern those at the grass roots.

‘We are very clear that we are catering to a lower middle class audience’

Puja Awasthi

UP is the most difficult state to report from. There are pressures, but it depends on how you deal with them

Guest Column

Why media loves to loathe Mayawati

Ajay Bose

Nothing better illustrates the visceral hostility in the mainstream Indian media against Dalit supremo Mayawati than the recent flurry of headlines and commentaries on her supposed imperious and wasteful ways based on Wikileaks revelations.


Business in the box

Anando Bhakto

Zee’s ‘business’ man Samir Ahluwalia believes in innovation and continued hard work. In a candid talk with ANANDO BHAKTO, he tells us about his profession, his family, and how the commitment to help people make informed business decisions took Zee where it is today.


Who is in Guantanamo?

Saurabh Kumar Shahi

“I thought that something had gone terribly wrong in the United States in its response to the terrorist attacks of 9/11”


Web Journalism in India – Mature Adult or Feisty Teen?

Agnibesh Das

It was conceived out of serendipity, when Tim Berners Lee attempted to organise the resources at the European Organisation for Nuclear Research (CERN) in Switzerland by developing a personal database of people and software models in 1980.

Media's Might

WikiLeaks and its wars

J Sri Raman

On October 4, 2006, when the internet had already hosted over 90 million websites worldwide, the birth of one more barely caused a ripple.


Does the media have the right to appeal?

Onkareshwar Pandey

A recent order of the Bombay High Court in the Times Now vs Justice P.B. Sawant defamation suit has asked Times Global Broadcasting Co Limited to deposit Rs 20 crore in cash and Rs 80 crore as bank guarantee in the court.