Vodafone and Sony join hands for caller tune collection

Vodafone Essar has joined hands with Sony Music to tap into their deep collection of songs to make them available to customers as caller tunes. In order to popularise the joint venture, customers can take part in a competition on the successful completion of download of the songs.

Through this initiative, Vodafone will offer its customers a chance to win exciting prizes everyday by subscribing to a Sony music international caller tune and answering simple questions through SMS.

This initiative is a nationwide contest and will run till October 26, 2011, a release issued here said today.

To participate in the competition, Vodafone customers have to set any song from Sony music's deep catalogue of international songs as their caller tune by calling 12377 (toll free).

On successful download, the subscribers will be eligible to participate and will have to answer a series of questions via SMS on 54345 (toll free). The participating subscribers can win by answering questions correctly in shortest time frame to win daily, weekly and bumper prizes, it said.

"This initiative is line with our constant endeavour in offering unique and differentiated experience to our customers through our various products and initiatives. With international music gaining immense popularity in India, customers can now listen to popular songs from their favourite artists and also share the same with their friends," Vodafone Essar Chief Marketing Officer Kumar Ramanathan said.