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Vidya Balan to endorse Aliva
PRAKRITI RAJ | New Delhi, May 25, 2012 17:54
Tags : Vidya Balan |
Tags : Vidya Balan |
With 'The Dirty Picture' becoming a blockbuster, actress Vidya Balan has not only become the number one choice of producers but also of various advertisers. PepsiCo. India became the first one to ride on her success by appointing Vidya as the new brand ambassador of Aliva.
Not only Vidya will be seen in the advertisement munching on the biscuits, she will be seen in two-three different avatars for the commercial.
While in one of the commercials she will be seen portraying the role of 'parineeta' and 'TDP', in the other one she will also be seen in her 'Kahani' role. Vidya is quite excited about the concept of this advertisement as she will get to play double role.
"For quite some time Bollywood has not seen any double role movies, so as soon as I got to know about this offer I was very excited." gushed Vidya.
Aliva has launched a new product range in the market whose USP is that it is baked. "At PepsiCo. we keep in mind the health as well as taste aspect of the consumer and that is why we always try to bring in something new with our every product." said Vidur Vyas, Marketing Director, PepsiCo India.
Vidya voices his opinion by saying that she earlier she believed that the food which tastes good can't be healthy but with Aliva her myth has broken. "I used to eat Aliva when it was launched but with this new launch I can now eat it without any guilt." said the sultry actress.
The most interesting fact is that actress Chitrangda Singh was first endorsing this product and will continue to do so even after the addition of Vidya Balan. Chitrangda has been associated with the product since 2009. On being questioned about Vidya as a brand ambassador Vidur said that she is the representative of modern women.
"She has multi-faceted personality and our campaign endorses the highlights of the product as well as Vidya. We have kept the entertainment factor in mind and sincerely believe that the audience will appreciate the effort." added Vidur.
Issue Dated: Feb 5, 2017
