Sansui launches new range with Saif Ali Khan

Bollywood actor Saif Ali Khan launched the new range of Brush Connect LCD televisions by Sansui here in Mumbai on Thursday. The product was launched at the sidelines of the ongoing Indian Bridal Fashion Week with Sansui being the associated technology partner of the event.

Speaking at the event, Anirudh Dhoot, Director, Videocon, said that the Indian Bridal Fashion Week provided the right platform for them to launch their new product and Sansui is proud to be associated with the Indian Bridal Fashion Week as its Technology Partner. “This partnership provides Sansui with the right platform to launch its Brush Connect LCD range and gels pertinently with Sansui’s brand image and its current positioning. This opportunity gives us a vista to showcase our exquisite product range, which, being fashionably chic, is technologically advanced to the core,” added Dhoot.

Given the current positioning of the product as stylish range of LCD TVs for the style conscious consumers, the new range celebrates the coming together of chic technology and new product innovation, and offers consumers a product range, which is known for its cutting edge combination of style and substance. Videocon is confident that the innovation, which is meant for value conscious consumers, will help it to consolidate its position as one of the leading LCD manufacturers across the globe.

Sansui brand ambassador Saif Ali Khan, while speaking on his association with the brand, said, “It's great to be part of this grand affair and my association with Sansui is based on the fact that Sansui creates one of the most pioneering TV technologies available today. And the launch coinciding with the Indian Bridal Fashion Week provides a perfect platform to showcase its technical and visual brilliance.”

The grey colored Brush Connect LCD has features like Direct Digital signal reception and dual-core processors, which process fast pictures to boost picture quality and enhance color gradation and motion handling. The product also features a fully integrated Digital TV platform, which offsets 4000 Billion display colors powered by a 14 Bit Processor. The TV has Strata Certified Audio, Faroudja Audio and Video Optimized for improved audio and video playback.