PVR Nest launches 10 Water films made by children

PVR Nest, the foundation of PVR Limited brought its ‘CineArt Aqua campaign’ to a close with a grand finale held at PVR Saket, New Delhi, during the India Water Week 2013.

This unique campaign launched last year engaged thousands of children through creative mediums of Cinema and Films to educate them and promote the issue of ‘Water conservation & recovery in the urban scenario’.

Water, is the most precious and versatile at the same time the most wasted resource. This is due to reasons of ignorance, usage habits and because of mainstream attention towards the issue. The CineArt Aqua campaign reached out to around 50 Delhi/NCR schools through innovative and path breaking mediums and tools to educate thousands of students on the issue. Public and community schools jointly made films on the theme after intensive workshops on film making.  
  
The closing event was graced by Harish Rawat, Union Minister for Water Resources, GOI and eminent Indian filmmaker, screenwriter and actor Nagesh Kukunoor. They also unveiled the first ever publication on ‘Water’. Over 5000 students contributed with their original entries for this publication. This publication will be available at select PVR Cinemas pan India.

A special jury panel of Sohail Hashmi, Cultural Activist, Writer & Filmmaker,   P.N. Vasanti, Director- for Center For Media Studies, Dr. Sanjay Rana,  Chairman -Aqua Foundation viewed the ten CineArt Aqua films and announced the three most popular films. During the occasion, PVR Nest announced that PVR Cinemas will showcase these winning short films to over 56 million patrons who visit their multiplexes.