MAX offers 'Dirty Khabar'

MAX, one of the leading Hindi movies and special events channels (backed by Sony Pictures Television International), has come up with a new entertainment offering ‘Dirty Khabar’, a show which claims to provide all the latest gossips and news in and around Bollywood in an exclusive and never-seen-before manner.

The show, which is produced by Optimystix and will be presented by Relispray, will be co-hosted by RJ and presenter Mantra and the television actress Karishma Tanna. The show also brings together several mimicry artistes including VIP, Kapil, Raja, Priya Raina, Vikalp, among others.

Promising to be entertaining in a unique and an inexplicable way, the show will have a parody of segments opening with the news bulletin headlines shared by host Mantra and Karishma in a fast paced goofy manner. “MAX has always strived to provide the best in Bollywood entertainment and what better way than have original programming! Dirty Khabar is a step to create something innovative keeping in mind the Bollywood perspective. The show intends to tap and unearth the humor quotient and increases the appetite for good entertainment across all age groups,” says Neeraj Vyas, Senior EVP & Business Head, MAX.

Certainly MAX seems to have realised that there is a large chunk of urban audience who want to see more evolved comedy shows and are reaching out to various platforms to find it. Further, the reality show genre within Hindi general entertainment channels (GECs) has also risen as a strong segment; shaping the way media is being consumed. If one looks at the TVRs of top fiction shows on TV and corresponding to that the top non-fiction shows, the discrepancy would be of a minuscule 0.4 per cent, with the former format having an edge over the latter. But overall, reality shows have been neck-and-neck with their counterparts and brands have leveraged them well through advertisements and product placements.