Funky eyewear range from Nickelodeon India

Boring library glasses and dull frames are making way for colourful and inspired by cartoon characters trendy spectacles for children.
  
Widely available at local opticians, the glasses already a hit in the international market have also penetrated the Indian fashion market.
  
"Kids want colourful and funky frames. They are brand-conscious and demand the best. Parents want a branded frame at an affordable price," says Dinesh Kumar, store manager of Himalaya Opticals here.
  
Children's entertainment channel Nickelodeon India is the new entry after Disney to launch an eyewear range of optical and sunglasses based on popular toon characters.
  
Glasses with toon characters such as "Dora the Explorer," "Ninja Hattori" and "SpongeBob SquarePants" are available in over 30 styles, various colours and sizes for children between the age of 4 to 14 years, says  Sandeep Dahiya, Senior Vice President – Consumer Products, Viacom18 Media Pvt Ltd.
  
The most popular SpongeBob SquarePants and Ninja Hattori are designed for children between 4-14 years while Dora The Explorer, a curious 7-year-old girl in search of adventures, is featured on the brightly coloured optical frames for 4-7 year old pre-school girls. The frames are priced at Rs 600 onwards.