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Thursday, October 24, 2019


An industry shaker


This cell phone from Apple is definitely a first of its kind
DEVDEEP | Issue Dated: July 15, 2007
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An industry shaker If one were to scale the hype and hysteria created by Apple’s iPhone, the product can easily be termed as revolutionary. However, some industry analysts even go to the extent of calling it the biggest telecom revolution since Graham Bell did his bit! And why not, Apple’s iPhone is a product that triples as a cell phone (a smartphone to be precise), a widescreen iPod media player and an Internet Communicator. However, the most interesting aspect of iPhone is that the users can listen to their favourite songs, browse through the internet and make their calls just by using their fingers, without the help of that boring keypad.

“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” said Steve Jobs, Apple’s CEO. “We are all born with the ultimate pointing device-our fingers-and iPhone uses them to create the most revolutionary user interface since the mouse.” Apart from its music and browsing capabilities, iPhone also boasts of many industry first features like Visual Voicemail which allows the users to randomly access their voice messages and listen to them instantly.

Well, going by its features, the iPhone looks to be revolutionary but will it be able to actually revolutionise the global telecom industry, analysts have their doubts.

“The iPhone's cellular capabilities are conservative for a mid-2007 smartphone. It does not support 3G technology and even does not have integrated GPS functions” says Gartner analyst Carolina Milanesi.

Also, the pricing of iPhone ($499 for 4GB and $599 for 8GB) will definitely restrain it from attaining the status of a mass market product. In fact, pricing has always remained a major area of concern for Apple products in Indian Subcontinent.

However, Apple is hoping that just like the Macintosh reinvented the personal computing in 1980’s and iPod spearheaded a global digital media revolution, iPhone will be yet another industry leader.
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Issue Dated: Feb 5, 2017