Now, it’s the ‘D’ Company in India
A key lesson hammered into us during graduate studies was that distribution is the key to marketing success. We were asked to pore over copious case studies where companies with strong distribution networks lorded it over the market place.
Media Convergence in current times
It has been talked about as the ultimate threat as well as ultimate opportunity for media houses. For more than a decade, we have heard about its disruptive and transformative powers. But for most media houses in India, Convergence had remained just an esoteric word till recently because of low Internet penetration and a lack of understanding of what Convergence can do. That has decisively changed now.
News of the news
Friends, when we look at the consumption of media, it comes to mind as the most addictive product there ever was, and ever will be! It is packaged and sold at times better than a film with a much higher impact quotient.
Issue Dated: Feb 5, 2017
