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Tuesday, October 26, 2021

Luxury education: A new trend in India


PRAKRITI RAJ | New Delhi, July 24, 2012 13:11
Tags : Luxury Connect |


Luxury is something that everyone wants to experience but providing that luxurious experience is also a task. Luxury Connect has pioneered the area of luxury education in India by focusing on the weak spots in the complex management arena of Indian luxury segment.
In an esteemed collaboration with SDA Bocconi School of Management, Luxury Connect has successfully concluded Luxury Brand Management Program in India.
The program formally endorsed and supported by Foundazione Altagama (a body promoting Italian Luxury Trade), received respondent group ranging from managers and entrepreneurs from Fashion, Hospitality, Jewellery, Media Industry and surprisingly from indigenous Indian Brass and Cottage Industry.
Program was delivered by Ms. Luana Carcano, Head of the Luxury Department, SDA Bocconi and Mr. Antonio Catalani, professor of Strategic and Entrepreneurial Management, SDA Bocconi. The content formation was developed based on the global exposure of SDA and the Indian expertise of Luxury Connect. "We came to India because India has a lot of potential and scope in this field," said Carcano.
The course addressed various luxury business verticals with a broad focus and cross segment approach. Real time experiences were presented not only from Fashion and Accessories, Jewellery and Watches but also from Hospitality and Automotive industries. The Program helps rationalize the business models that have achieved profitability whilst sustaining the luxury status of the brands.
The original methods were unveiled that were used to transform small family businesses like Bulgari and Ferrari into profitable global brands, making the reason why a kerela based family run Jewellery Brand “Mod” and Singapore based brand “Sujata Se” attended the Program.
Unique rules for managing luxury brands and implementing luxury strategy in specific reference to Indian Luxury Segment were emphasized upon. The program also gathered participants from renowned luxury firms like Tarun Tahilliani, Taj Hotels and Grand Hotels etc. There were dedicated sessions on Marketing & PR, Buying & Merchandising, Operations Management and Visual Merchandising specific to Luxury Industry.
Luxury Connect in May, 2012 also conducted Luxury Customer Experience Management Program in a tie-up with ex LVMH Training Director, Mr. Jean Claude Roustant. The program had respondents from brands like Mercedes, Ferrari, Audi, Ethos Summit, Taj and Leela Group. Another session of this program is scheduled to take place in September, 2012. The company is developing special programs on Hospitality, Automobiles, Real estate, Watches and Jewellery as a next offering to Luxury Trade.
Luxury Connect is founded by Abhay Gupta, a name behind entry of top brand names like Versace, Corneliani, Versace Home, Cadini etc in India. Co- founders are Mr. Love Ranga & Mr Rajat Bhattacharya. 
Conducted at The Grand Hotel (Vasant Kunj, New Delhi), the program concluded with a grand award ceremony attended by various dignitaries, advisory board members and key members of the Italian Embassy. The event was supported by Beam Global as Celebration Partners and endorsed by Beer Café. 
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Issue Dated: Feb 5, 2017