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Hindustan Unilever launches premium water purifier


PTI | Mumbai, October 10, 2011 17:25
Tags : Eureka Forbes | Hindustan Unilever | Pureit Marvella RO | Farhan Akhtar | Prachi Desai | Compact | Hindustan Unilever General Manager | Water Business | Vikram Surendran | nvironmental Protection Agency |

Hindustan Unilever is all set to challenge the dominance of Eureka Forbes in the estimated Rs. 1,500 crore premium water purifier segment by launching its own unit, the Pureit Marvella RO.

Pureit Marvella RO comes loaded with more features and meets the stringent germ-kill criteria of the American EPA (Environmental Protection Agency), the company claimed in a release here and is priced at Rs. 13,500.

"Since its national launch in 2008, Pureit has been adopted by over 4.5 million households. Pureit does not need electricity or continuous water supply and is the country's first fully-automatic water purifier- Marvella OGT and now Pureit Marvella, which converts hard water of up to 2,000 PPM into soft water," Hindustan Unilever General Manager, Water Business, Vikram Surendran said.

The company has roped in Bollywood actors Farhan Akhtar and Prachi Desai to endorse the product. Pureit has a wide range with Compact priced at Rs. 1,000 and Marvella at Rs. 6,900.

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Issue Dated: Feb 5, 2017