An IIPM Initiative
Wednesday, June 23, 2021

Do brands really matter to shareholders?

November 15, 2013 15:59

It was the late 1970s when magazines, tabloids and dailies across the globe – as if acting conspiratorially – bombarded the world with articles peddling the importance of brands

How marketers are invading the human mind

November 9, 2013 12:56

On one of those mirthful nights of his summer holidays, Sajan Raj Kurup, Founder & Creative Chairman of Creativeland Asia was grooving

Data Cards: Who holds the Aces?

November 1, 2013 15:37

The number of Internet users in the country has already crossed the 150-million mark (TRAI pegged the number of Internet subscribers in India at 164.81 million as of March 31, 2013) – larger than even some countries like England or France

A different way of building brand equity

October 25, 2013 10:16

Twenty one-year-old Tamkin Khan greets you warmly with a friendly smile when you visit the Costa Coffee store, located in the tony Green Park area of New Delhi. Using expansive hand gestures, he can be seen ushering guests to their tables while politely gesturing others to wait if the tables are all taken....

The season is on us!

October 11, 2013 17:51

Digital camera penetration in India stands at a negligible 6% when compared to the developed nations of the world (hovering at 80-90%). And it is this huge potential that makes India one of the most lucrative

Wholesale retail: For those with staying power

September 21, 2013 12:45

As growth flattens in the developed countries of America and Europe, retail giants are looking to India as the market that could help put some life

Have you 'written' on a brand lately?

September 12, 2013 13:53

Going by the latest projections of Indian Paper Manufacturers Association, demand for paper in India is going to almost double by 2020

Small-budget movies hit big box office buttons

September 5, 2013 16:36

As trends go, small-budget but slickly crafted films are the flavour among the cinema-loving audience.

Who has the trump card?

August 30, 2013 15:33

The intervention of branded players in the sari market has made a much more powerful impact than it seems apparent.

Jealously green?

August 22, 2013 15:05

The commercial and residential sectors constitute the major markets for the real estate industry in India.

Confessions and Ambitions from the Runway

August 16, 2013 11:22

Over the years the modelling industry has changed quite a bit. Especially when it comes to male models. They have always had it harder than their female counterparts.

Developers unsure of the ground beneath their feet

August 16, 2013 11:11

The real estate sector in the country continues to grapple with sluggish sales and decelerating profitability.

Freedom from scams

August 9, 2013 13:00

Since coming to power in May 2009, the UPA II government has been rocked by a deluge of corruption scandals.

Can Marissa Mayer change Yahoo!'s fortunes?

August 2, 2013 13:13

It was the third Monday of June last year. For Marissa Mayer – a 13-year-old veteran at Google – it was a typical day at office.

Maruti is running harder: But can it defend its leadership?

July 25, 2013 13:01

By all accounts the current year is proving to be the worst in a decade for the Indian automobile industry.


Issue Dated: Feb 5, 2017