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Sony expands BRAVIA 4K TV portfolio


TSI | New Delhi, June 21, 2013 14:11
Tags : 4K BRAVIA | Sony India |

Sony India Tuesday announced the launch of India’s first 4K[i] televisions in 65 and 55. The current launches are an extension of 84 (213.5 cms) 4K TV that was introduced by the company last year. The 4K BRAVIA screen contains no less than 8 million individual pixels (3,840 x 2,160 pixels). That’s four times more detail than a Full HD TV. The TV’s powerful 4K X-Reality PRO processing engine up-scales any standard definition content to 4K resolution irrespective of its source. The 4K TV in 65 (165 cms) and 55 (140 cms) screen sizes will be available at MRP of for Rs. 4,04,900 and Rs. 3,04,900 respectively.
According to Kenichiro Hibi, Managing Director, Sony India, “Over the years, Sony India has established market leadership in flatpanel televisions category and we aim to further strengthen this position with the newly launched line-up of 4K BRAVIA televisions, in addition to the other series announced this year. BRAVIA is the largest category contributor towards overall sales of Sony India and contributed 35 pc towards the company sales in FY12. With the launch today, we are targeting a bigger market for 4K TVs by introducing the technology at a very strategic price-point. We will be increasing our BRAVIA marketing budget to Rs. 250 crore and channel counters to 7,000 in FY13”
The X9004A series of 4K LED TVs will provide many technological advances to achieve stunning picture quality. TRILUMINOSTM Display LED backlighting is used in the TV which significantly achieves wider color gamut and provides a far more natural and vivid viewing experience with a heightened sense of depth. 4K X-Reality PRO, the processing engine up-scales any standard definition content to 4K resolution irrespective of its source from TV broadcast, web videos, blu-ray discs to even low resolution smartphone clips. Also, 4K content will be made available from Sony Pictures in the form of Blu-ray discs with 4K re-mastered logo. These discs will have extra information encoded into them, which the 4K X- Reality Pro can use to deliver fantastic 4K picture quality.
Along with offering the best-ever picture quality, the X9004 series TVs boosts of extraordinary audio enabled by World’s first Magnetic Fluid Speaker design for TV. Unique to Sony, Magnetic Fluid Speaker technology allows a thinner, more efficient loudspeaker that offers faithful reproduction of high-fidelity sound.
Offering seamless connectivity, the X9004 Series offers a wide range of connectivity options to enhance the user experience. With the new NFC feature, one can simply touch an Xperia[ii] smartphone (NFC compatible models) with the sleek one-touch remote and see the phone's screen super-size on BRAVIA. From photos, music, apps, everything's mirrored on the TV. In addition, the 4K LED TV has built in wi-fi and supports direct 3G dongle plug in while offering a wide range of internet connectivity services from Sony entertainment network.
The newly launched range of TVs will be available across all Sony Center and major electronic stores across India.

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Issue Dated: Feb 5, 2017