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Miikey Electronics launches 'Rhythm by Mika'

 

PRAKRITI RAJ | New Delhi, May 1, 2013 16:41
Tags : Miikey Electronics | Mika Singh | Rhythm by Mika |
 

US-based Miikey Electronics announced its partnership with the Bollywood pop star Mika Singh and launched a “Rhythm by Mika” with wireless Bluetooth stereo headsets.

Hosted at the Shangrila Hotel, New Delhi, the event witnessed who’s who of Delhi coming together. Honorable Minister Rajeev Shukla, Mr. Kapil Sibbal, cricketer Madan Lal, Timsy Anand to name a few.

Rhythm by Mika is a dual-mode stereo headset designed to work both via a Bluetooth connection, as well as through a wired connection for non-Bluetooth devices.
 
"Rhythm by Mika was born out of a need to restore the emotional connection with music that was lost by the degradation of sound from the digital music revolution, starting with the weakest link in the experience at the time headphones," said Miikey President and CEO, Eddie Malhotra.

"But it was never about just headphones. We've since expanded Miikey's mission to every other link in the music experience chain – speakers, mobile phones, personal computers and tablets. With their talent and technology, the possibilities around future innovation are endless,” he added.
 
“This is Miikey Electronics first partnership which represents a significant milestone in the company's commitment to create innovative lifestyle premium products and bring studio like sound experience for everyone, not just the artists. We are creating products that fit and enhance different lifestyles catering to all segments of life from preppy youth to corporate professionals said Miikey COO, Girish Bajaj.

Harvinder Singh, MD of Miikey Electronics, India stated, “The company is in process of creating a distribution network across major cities so Rhythm by Mika brand products are available with local retailers and major LFR's. Immediately it is available on FlipKart.com and most major consumer electronics retail chain stores in Delhi, Mumbai, Punjab and Bengaluru. We will provide the best warranty of its kind by offering a one year replacement on the products.”
 
Portion of the profits will be donated to both Mika's NGO Devine Touch and Eddie Malhotra's NGO Gyan Kaur Foundation.

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Issue Dated: Feb 5, 2017