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BrBee launches honey for premium segment


KS NARAYANAN | New Delhi, September 26, 2012 16:19
Tags : Monofloral honey | Honey Lite | Himalayan acacia | Himalayan thyme | Himalayan forest honey | blackberry honey | lychee honey |


Brbee Products Pvt Ltd a venture initiated by Chetan Burman of Dabur Industries launched monofloral honey on wednesday for the premium segment. 
Monofloral honey is a type of honey which has a high value in the marketplace because it has a distinctive flavor or other attribute due to its being predominantly from the nectar of one plant species.
Branded as Honey Lite, it comes in five variants that include Himalayan acacia, Himalayan thyme, Himalayan forest honey, blackberry and lychee. Priced between Rs 250 and Rs 300 for 250 gms pack, the product will be available at retail outlets and grocery stores.
The launch is significant in the wake of ban on Asian honey in US and EU owing to complaints of pesticide residues and impurities.
"We are looking at premium market in India and export market for selling 15,000 bottles in this year," Praveen Kumar, Head, Sales and Marketing Brbee told TSI.
With existing market for the product in Jordan and Malaysia, the firm is looking forward to explore Japan, Singapore and other Gulf countries.
However, the firm is not akin to the idea of entering traditional markets like United States and Europe due to the low cost of honey in the region. A kilogram of honey in EU or US market is around 2 to 2.5 dollars, while the firm has tagged its export price at 4 to six dollars.
According to industry analysts, the global honey market is projected to grow to 1.9 million tonnes by 2015. 
Back home, the new range of products will be launched in the NCR region, Mumbai, Bangalore and Chandigarh in the first phase.
Eyeing the festive season and corporate gift hampers, bottle packs have been pegged in the range of Rs 400 to Rs 2000.
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Issue Dated: Feb 5, 2017