An IIPM Initiative
Sunday, January 23, 2022

Unhelpful Indian men

March 13, 2014 13:31

Indian men spend just 19 minutes a day on routine housework against the 703

Few women at corporate peak

March 13, 2014 13:28

A global survey on 'Women in Business' has found that while worldwide the proportion of women in senior management positions is 24%, in India the figure is a much lower 14%.

Friendship as advertising platform. Does it work all the time?

January 31, 2014 13:59

Friendship as a special, precious and unique bonding between people has been hymned and celebrated in popular culture – movies, songs, stories – from ages. However, as a canny marketing mover....

Will Google+ become another Moriusaq

January 24, 2014 12:43

Moriusaq isn't a ghost town. Not yet. This town in Greenland has a population of 80 in 1980

'Sound' Seducers in Adland

January 17, 2014 12:44

"Words are all I have to steal your heart away…" Thus went the lyrics of a romantic ditty that

How 'Big Data' can(not) solve the talent issue for businesses

January 10, 2014 17:19

It’s not the sort of issue many would lose sleep over. Yet one that would have the souls of many-a-technocrat go uneasy. What do technology-driven recruitment softwares have to do with hiring the right talent? Some would say....

Does it pay to be funny?

December 27, 2013 11:08

Claude C. Hopkins, one of the great advertising pioneers, once wrote that "People do not buy from clowns," and that it doesn't pay to be funny.

Client interference in Adville. Dadagiri or collaboration?

December 20, 2013 11:26

A s a curtain-raiser, a brief flashback to what one of my earliest gurus - the late, iconic Subhash Ghoshal

What if your customer knows everything?

December 13, 2013 12:55

A few days ago, I got a call from a friend. She was at a Dell outlet and wanted to buy a laptop. She’s aware that I keep a tab on developments in the gadgets

Even art and economics need to mix and match!

December 6, 2013 12:37

"I am deeply ashamed and sorry for my actions," said Lawrence B. Salander in March 2010 to a judge after confessing that he duped tennis star John McEnroe and many others of $120 million through "bogus art investments."

Do whacky named Ad-shops score over others?

November 29, 2013 14:21

A few months ago a close friend of mine called up, slightly hysterical and insisted he needed to see me, pronto! Alarmed, I invited him instantly. He arrived, looking like death warmed-up

How private capital is trying to solve a social problem

November 22, 2013 16:56

It is almost always the biggest promise that we hear new politics make in India. And when politics does, capitalism can’t be far behind. Can it? Clean drinking water in India sounds more an innovation for the privileged than

Do brands really matter to shareholders?

November 18, 2013 14:26

It was the late 1970s when magazines, tabloids and dailies across the globe – as if acting conspiratorially – bombarded the world with articles peddling the importance of brands

How marketers are invading the human mind

November 11, 2013 14:25

On one of those mirthful nights of his summer holidays, Sajan Raj Kurup, Founder & Creative Chairman of Creativeland Asia was grooving

Bend in the river

November 5, 2013 14:54

Within hours of landing in Beijing, Prime Minister Manmohan Singh had inked the Border Defence Cooperation Agreement (BDCA) with China aimed at preventing face-offs between troops of the two sides on the 4,000 km Indo-China border which has reportedly seen several...


Issue Dated: Feb 5, 2017